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September 11, 2023
Technology is actively reshaping the market and the world as a whole. Here are the key technological trends that will continue to drive market innovation. The COVID-19 pandemic has further accelerated the development of technologies that enable businesses to adapt to new realities. While some of these trends have been known for a while and continue to prove their effectiveness, others are relatively new but rapidly gaining traction.
This trend is not new but has gained significant momentum in recent years. Soon, digital reality will replace screens and traditional devices with unique interaction methods based on emotions, voice, gestures, and eye tracking. It will also transform workplace collaboration, allowing colleagues to work together seamlessly from anywhere in the world. Holograms will replace conventional video calls. Different types of digital reality will find their applications – for example, Augmented Reality (AR) will become widespread in the business world. At the same time, Virtual Reality (VR) will be more commonly integrated into home environments.
Chatbots are another well-established trend that continues to thrive. According to Gartner, people will soon spend more time interacting with bots than humans. Shortly, chatbots will become even more sophisticated, enhancing customer support while reducing business operational costs. Beyond customer service, chatbots are also evolving into smart assistants for home use.
The Internet of Things has already led to the development of numerous connected devices and applications, linking them to the Internet and each other. Consumers are already experiencing the benefits of IoT, but businesses are just beginning to tap into its potential. IoT can revolutionise the way companies approach security, productivity, and decision-making. However, the full scope of IoT’s advantages for businesses is yet to be realised.
This relatively new technology addresses some of the limitations of cloud computing. Edge computing is designed to process data at remote locations without relying on a centralised system, effectively functioning as a mini data centre. This allows for faster data processing and improved efficiency, particularly in industries where real-time decision-making is crucial.
Artificial intelligence is already transforming the economy and industries at large. Many companies have started integrating AI to support their workforce, leading to a shift in how tasks are distributed. AI seamlessly handles repetitive and routine tasks, reducing employee workload and allowing them to focus on higher-value aspects of their jobs.
These technological advancements are shaping current business models and laying the foundation for a future driven by automation, efficiency, and innovation.
